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4 Free SEO Tools

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Everyone Loves Freebies

Looking for free SEO tools? Every small business owner stumbles on this tricky subject the industry has stubbed “search engine optimization” or SEO for short, which typically precedes the bitter observation of the price tag.

You’ve heard the testimonials, read articles, and felt green with envy at your competitors who already rank well in Google or you know firsthand they’re utilizing an SEO consultant.

Why can’t I just do this myself?

It’s common knowledge that entrepreneurs wear many hats, sometimes simultaneously. So why can’t I try on the ten gallon white hat of SEO? (Avoid the black hat, seriously).

For an entrepreneur who has the time and resources, this is a possibility, but you’re going to require some tools and software to get you started. Before we begin, a brief moment of silence for SEO Digger, a fantastic free website rank checker which is no longer available due to Google enforcing rules for its Adwords API. May you find peace among the great search engine in the sky.

Free SEO Tool

Google Keyword Tool

This tool is the granddaddy of all keyword research. This is the portal where you can enter any combination of words relevant to your industry that you believe people are searching for. Once you run the query, Google not only delivers the traffic results for the words you entered, it also generates pages upon pages of other words you may never have thought of related to the keywords you entered and their traffic. All for free!

Free SEO ToolsAlthough this tool is made for the Pay Per Click through Google Adwords, it provides excellent information for planning out an SEO campaign.



SenSEO Firefox Extension.

Free SEO ToolsThis helpful Firefox Add-on allows you to perform one click research and review a web page’s SEO elements and quality rating. Here you can see all the heading tags, meta tags, and their character length. You can even enter a keyword for a report card at how well the page is optimized for that particular keyword.



GTmetrix

Free SEO ToolsGTmetrix works a lot like many other SEO website performance reports, except it’s overall analysis of a URL provides a long list of metrics important to optimization. Not only does it analyze if you’re using the recommended coding procedure, but how well you use it one a scale of 0-100.

This free tool is an incredible way to analyze how Google looks at site speed, which is an important ranking factor, the faster your site loads, the better chances Google indexes it higher.

Free SEO ToolThe only downside to GTmetrix is the coding it grades and recommends might fly a little over the head of the entrepreneurial web developer starting off. This is where a little effort and time will be needed, but hard work always pays off.



Mozcast

Free SEO ToolMozcast is a fun side tool that creates a mock weather report to relay how much change has occurred in Google’s rank algorithm. Although this metric isn’t a 100% perfect reading of the coding changes (no one truly knows what Google’s code is like other than Google) it is accurate in providing a reason why your site may have flown all over the search radar recently.

Depending on the severity of the weather conditions reads what sort of changes were put in place. For example, a thunderstorm means a big change happened whereas a sunny day is fairly normal. As for the temperature, it is a reading of the top 10 results for 1,000 different keywords over an average. The typical day reads in at 70 degrees F. I suppose SEOmoz doesn’t rely on the metric system.

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